Citizens' perceptions of corruption and e-governance in Jordan, Ethiopia and Fiji - the need for a marketing approach

The purpose of this research is to assess citizen’s perceptions of corruption and egovernance in Jordan, Ethiopia, and Fiji. The research is based on surveys using structured questionnaires and focus group interviews. Conclusions are derived from a mix of descriptive and inferential analysis. The survey covers a total of 1212 respondents using stratified sampling. Findings reveal that public sector corruption and demands for bribes are increasing in each country. Only a few people are aware of e-governance and feel that it can help in curbing corruption. The study proposes that in order to mitigate negative forces in the implementation of e-governance such as corruption, digital divide, and urban bias, developing countries need to apply a marketing approach to e-governance services.